Once you take your company into the Social Media arena, it is critical to closely monitor what others say about your company online. This can be an intimidating thing to manage, but businesses need to work hard to support positive content and when necessary, negate incorrect information. Your reputation is important, so this is a critical process.
For retail or service-baed businesses, online reviews can mean the difference between boom and bust. There are several places where customers may leave comments:
- Google My Business
- Yahoo! Local
So, what can you do to take control of the situation? There are a few cardinal rules:
- Don’t post fake reviews. This is a long-term path to destruction.
- Monitor other reviews, actively, which can eat up a lot of time.
- Set up e-mail alerts and monitor those.
- Set up programs like HootSuite or TweetDeck to monitor your social media feeds.
If time is more valuable than money to you, then Ascend Technology can help you with your monitoring tasks. For an affordable montly fee, Ascend provides a review-monitoring service. We use a unique combination of automated tools and human monitoring to give you an accurate picture of your social media image.
What sets the Ascend Technology Image Monitoring Service apart is that we can provide you an analysis of where your message is the most effective and where you you can target your efforts and attention to make a bigger statement. Unlike “online services”, you can meet with live human beings, who will help you with the technical details but listen to your vision for your business.
So call Ascend Technology today, and ask about our Image Monitoring Service. We would be happy too set up a meeting to talk about help you with your business goals.